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Our Mission

We are a creative community 
that crosses borders and 
encourages knowledge sharing.

Our Mission
Our Vision

Our Vision

When youth develop their creativity, compassion, confidence and critical thinking skills, build meaningful connections with peers and positive role models, they 
become successful adults who contribute to their communities and thrive in their careers and relationships.

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Borders is a nonprofit, creative-based, youth development organization that provides fun, hands-on creative learning programs in the classroom, in after-school settings and in the community. We connect people to people through sharing knowledge. It is a place for young audiences to gain knowledge from other people, building appreciation for diversity and learning how to make a positive difference
in their communities. 

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Our Story

Past History

Anchor 1

New Identity

Explanation

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The current identity creates a shape of a dialog box to combine
with the initial capital letter B. It represents to connect people
to communicate with each other in Borders community. This shape
of an opening door symbolizes that everyone is welcome to our community, while the shape refers to turning pages that stand for knowledge sharing, and also represents a new idea spark from
communication. A cross-bar in the negative space linked the two shapes together, which emphasizes our mission statement: we
are a creative community that crosses borders and encourages knowledge sharing.

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Future Expansion

Future Expansion

Brand Developments

Rebranding Manuals

Visual

Strategy

Guide

This volume displays the history of our brand, as well 
as the core ideas which make 
us different 
from other com-panies. From those ideas,
we developed a new vision for our brand’s future.

Visual

Development

Guide

This volume displays how
we created the logo for our brand, and the process of
sketching and distillation as 
we tried to create an icon
which personifies the core 
ideas and concepts of our 
new company.

Visual

Standards

Guide

This volume displays the 
guidelines which are set in 
place for the identity that 
we created for ourselves. It 
shows various specification 
for our visual system in order to maintain consistency 
and clarity.

Disclaimer: This website is a student project created for academic purposes.

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